Build a brand that tells the right story.

Create a unique brand identity that complements your company's culture and core values and differentiates you from your competitors.


Build a brand that tells the right story.

Create a unique brand identity that complements your company's culture and core values and differentiates you from your competitors.


Brand identity logo design
Brand Identity

Logo Design

Put a face with your name and give consumers something visual and compelling they can cling to. Our team of
experienced designers lives to create custom logos, including abstract marks, pictorial marks, wordmarks, letter marks, combination marks and emblems, each one reflective of your core messaging and infused with singular style and clever composition.


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Brand identity logo design
brand identity style guide
Brand Identity

Style Guide

We create this to captivate and capture your audience visually. This is done through representing and expressing your brand through color pallets, fonts, headers, links, buttons, and any visual language that is used on your site.


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brand identity brand personality
Brand Identity

Brand Personality

We work with you to create a brand personality that is all your own, ensuring it resonates with your audience. We do so by aligning your brand’s personality with your business’s core messaging in an engaging and impactful way. In essence we entice your visitors to stay.


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brand identity brand personality
brand identity buyer personas
Brand Identity

Buyer Personas

We will define a representation of your ideal customer based on market research and real data helping you to better define and comprehend their current needs. When creating your buyer personas we will include customer demographics, behavior patterns, motivations, as well as goals. As a result, you will attract the most valuable visitors, leads, and customers to your business.


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brand identity pitch deck & presentations
Brand Identity

Pitch Deck & Presentations

We help you to tell your story so you are able to emotionally engage your audience with a quick overview of your business plan. You will then be able to utilize your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.


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brand identity pitch deck & presentations

Pillars of a Strong Brand Identity

Brand identity is a multifaceted concept. Intensify and strengthen your image with a collection of
core visual elements that beautifully represent what your brand is all about.

BRAND MESSAGING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Give them something to grab onto with a clear characterization as to why you’re the brand of their dreams.

COHESIVE VISUAL IDENTITY

Your brand’s visual identity, otherwise known as a logo, is the easily observable representation of your brand messaging. This is so much more than a stock photo or cheap, minimally tweaked piece of clip art; this is your first impression and most prominent visual element, so safeguard your future by choosing a design, colors, and font that are as authentic as they are aesthetically pleasing.

BRAND BLUEPRINT

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.

CONSISTENCY

Once all the key pieces of your branding are defined and developed, it’s important to integrate those written and visual cues into every aspect of your company. Everything from your letterhead to your voicemail greeting to your product packaging should be aligned with the concept and messaging you’ve established.

Building your brand to power your business.

We help companies succeed by helping them develop their brand.
  • Over the past year, the Full Cortex team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The Full Cortex team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
      Paco Robles, Managing Partner, INGENIA Talent
flux+flow client: Andrew Ostashen