Content Marketing

Attract the right visitors to your site by creating helpful and relevant content that leads to meaningful interactions.


Website Design/Development

Ensure that your potential customers are instantly delighted the first time they land on your website.

Brand Identity

Create a unique brand identity that complements your company's culture and core values and differentiates you from your competitors.


SEO/SEM

Build your authority and presence on the top search engines by adopting a holistic search engine optimization strategy.

Build trust and credibility with inbound marketing

We help B2B SaaS companies attract qualified prospects with helpful and relevant content.

Pillars of a Strong Inbound Marketing Strategy


CONTENT MARKETING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Create compelling content that educates and entertains your audience while also giving them something to grab onto with a clear characterization as to why you’re the brand of their dreams.

WEBSITE DESIGN/DEVELOPMENT

Your website is an integral part of your brand’s digital identity and is easily one of the most observable representations of your company. Make a memorable first impression as soon as new visitors land on your fully optimized, mobile-responsive website or landing pages. Deliver a delightful and engaging user experience with a fast-loading website that will make your visitors and search engines happy.

BRAND IDENTITY

At the base of a strong inbound marketing strategy is a well-defined brand personality (e.g., logo and supporting elements) that you can then use as the inspiration for the visual representation of your brand, content, and social media presence. With a well-developed brand identity, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.

HOLISTIC SEO STRATEGY

Search engine optimization or SEO is much more than simply keywords. To ensure that your business and ultimately your products rank for the right topics and search queries, you’ll need to adopt a holistic SEO strategy. It’s time to move beyond just keywords and create information rich pillar pages which well educate, inform, and delight your new visitors the moment they land on your site.

Pillars of a Strong Inbound Strategy

CONTENT MARKETING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Create compelling content that educates and entertains your audience while also giving them something to grab onto with a clear characterization as to why you’re the brand of their dreams.

WEBSITE DESIGN/DEVELOPMENT

Your website is an integral part of your brand's digital identity and is easily one of the most observable representations of your business. Your site should be more than a standard website template loaded with stock photos and minimally tweaked icons; this is your chance to make a memorable first impression and one of your most prominent visual elements. Additionally, your site should load quickly and deliver a delightful mobile user experience.

BRAND MESSAGING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Give them something to grab onto with a clear characterization as to why you’re the brand of their dreams.


COHESIVE VISUAL IDENTITY

Your brand’s visual identity, otherwise known as a logo, is the easily observable representation of your brand messaging. This is so much more than a stock photo or cheap, minimally tweaked piece of clip art; this is your first impression and most prominent visual element, so safeguard your future by choosing a design, colors, and font that are as authentic as they are aesthetically pleasing.

BRAND IDENTITY

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.

HOLISTIC SEO STRATEGY

Search engine optimization is much more than simply keywords. To ensure that your business and ultimately your product ranks for the right topics and search queries, you'll need to adopt a holistic approach to SEO. It's time to move beyond keywords and embrace pillar pages, topic clusters, and subtopics.


BRAND BLUEPRINT

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.


CONSISTENCY

Once all the key pieces of your branding are defined and developed, it’s important to integrate those written and visual cues into every aspect of your company. Everything from your letterhead to your voicemail greeting to your product packaging should be aligned with the concept and messaging you’ve established.

  • Over the past year, the Full Cortex team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The Full Cortex team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
      Paco Robles, Managing Partner, INGENIA Talent
flux+flow client: Andrew Ostashen
    • Over the past year, the Full Cortex team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The Full Cortex team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
          Paco Robles, Managing Partner, INGENIA Talent
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